Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website; and build a community of followers to share and engage with content. Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends its reach toward fans, potential customers, and even potential employees when used as a recruitment tool.
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